Regular health checks catch problems before they cost you sales. Here is what to check.
Technical Health
- Page speed on mobile and desktop
- SSL certificate validity
- Broken links and 404 errors
- Mobile responsiveness
- Checkout flow functionality
SEO Health
- Title tags and meta descriptions on all pages
- Sitemap submission status
- Google Search Console errors
- Keyword rankings for target terms
- Structured data validity
Sales Health
- Conversion rate trends
- Average order value
- Cart abandonment rate
- Traffic sources and trends
- Revenue compared to previous periods
Customer Health
- Customer satisfaction metrics
- Review volume and ratings
- Return rate and reasons
- Customer support response time
- Repeat purchase rate
Inventory Health
- Stock levels for top sellers
- Out-of-stock product count
- Slow-moving inventory
- Supplier reliability
Run through this checklist monthly. Track changes over time to spot trends early.
Tags: