Regular store audits help you catch issues before they cost you sales. Here is a comprehensive Shopify store audit checklist.
Performance Audit
- Test page load speed on mobile and desktop
- Compress all product images
- Review app performance — remove unused apps
- Check Core Web Vitals in Google Search Console
- Test under simulated slow network conditions
SEO Audit
- Check title tags and meta descriptions on every page
- Verify XML sitemap is submitted to Google
- Check for broken links and 404 errors
- Review URL structure for consistency
- Ensure alt text on all product images
User Experience Audit
- Test navigation on mobile and desktop
- Verify search returns accurate results
- Check product page layout and readability
- Test checkout flow end to end
- Review form fields for unnecessary requirements
Conversion Audit
- Review add-to-cart button placement and visibility
- Check checkout abandonment rate in analytics
- Review cart recovery email performance
- Test discount code functionality
- Verify trust signals are visible on key pages
Technical Audit
- Check SSL certificate is valid
- Verify payment gateways are functioning
- Review inventory accuracy
- Check email notifications are sending
- Test on multiple browsers and devices
Run this audit monthly. Small issues caught early prevent big problems later.
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