When do you need Shopify Plus? Here is how it compares to standard plans.
Pricing
Advanced Shopify costs $299/month. Shopify Plus starts around $2,000/month. The jump is significant, so Plus needs to deliver clear value to justify the cost.
Features You Get with Plus
Customizable checkout (Script Editor and Checkout Extensions), up to 10 expansion stores, unlimited staff accounts, exclusive API limits, Shopify Flow automation, Launchpad for sales events, B2B features, and a dedicated success manager.
When Standard Plans Are Enough
If you run a single store with under $1M in annual revenue and do not need custom checkout or B2B features, Advanced Shopify or even the standard Shopify plan will serve you well.
When to Upgrade to Plus
Upgrade when you need custom checkout, are hitting API rate limits, need multiple storefronts or B2B functionality, or your revenue justifies the investment. Many businesses upgrade around the $1M-$3M revenue mark.
Transaction Fees
Plus stores get the lowest transaction fees. For high-volume stores, fee savings alone can cover the subscription cost.
Start with a standard plan. Grow into Plus when you need its advanced features.