Shopify is not just for B2C. With the right setup, it works well for B2B businesses too.
B2B Features on Shopify
Key B2B Features on Shopify
- Reach customers 24/7 with an online store
- Lower overhead costs compared to physical retail
- Access global markets and audiences
- Track sales and customer behavior
- Automate inventory and order management
Shopify Plus includes dedicated B2B features — company profiles, volume pricing, payment terms, and account-specific catalogs. On standard plans, you can achieve similar results with apps and custom development.
Tiered Pricing
Key Tiered Pricing
Different customers get different prices based on order volume or relationship. Use Shopify's wholesale channel or apps like Wholesale Club to set up tiered pricing. Customers log in to see their specific prices.
Minimum Order Quantities
Key Minimum Order Quantities
B2B often requires minimum order amounts. Set these up using apps or Shopify Flow. Enforce minimums at checkout to ensure profitable orders.
Net Payment Terms
Key Net Payment Terms
B2B customers expect net 30 or net 60 payment terms. Shopify Plus supports this natively. On other plans, use apps that offer invoice-based payment options.
Account Management
Key Account Management
Create customer accounts with company associations. Allow team members from the same company to order under the same account. This simplifies order management and reporting.
Draft Orders
Key Draft Orders
Shopify's draft order feature lets B2B sales people create orders on behalf of customers. Send an invoice, collect payment, and fulfill — all from the admin.
Shopify may not have the deep B2B features of dedicated platforms like NetSuite, but for most small to medium B2B businesses, it works well.
Learn more about E-commerce Development Services.
Image credit: Carlos Muza on Unsplash