Email marketing delivers an average ROI of 4200%. Here is how to do it right for your Shopify store.
Build Your List
Key Build Your List
- Reach customers 24/7 with an online store
- Lower overhead costs compared to physical retail
- Access global markets and audiences
- Track sales and customer behavior
- Automate inventory and order management
Add email capture forms everywhere. Use a popup with a discount offer. Add a signup form in your footer. Offer a lead magnet like a style guide or checklist.
Welcome Sequence
Key Welcome Sequence
When someone subscribes, send a welcome email within an hour. Introduce your brand. Offer a first-purchase discount. Share your story. A good welcome sequence sets the tone for the relationship.
Abandoned Cart Emails
Key Abandoned Cart Emails
Send three emails. First email within one hour — a friendly reminder. Second email after 24 hours — include product benefits or reviews. Third email after 48 hours — offer a small discount.
Post-Purchase Follow-Up
Key Post-Purchase Follow-Up
Send a thank-you email immediately after purchase. Request a review a week later. Recommend complementary products two weeks later. Keep the conversation going.
Newsletter Content
Key Newsletter Content
Not every email needs to sell. Share behind-the-scenes content, new arrivals, and helpful tips. Provide value and your subscribers will look forward to your emails.
Segmentation
Key Segmentation
Segment your list by purchase history, browsing behavior, and engagement. Send targeted emails to each group. Customers who get relevant emails open and click more.
Email marketing is a long-term asset. Build it consistently and it will drive sales for years.
Learn more about E-commerce Development Services.
Image credit: Carlos Muza on Unsplash