Data migration is the core of your Shopify move. Get it right and everything else follows. Here is how to handle each data type.
Product Data
Export products from your old platform as CSV. Include titles, descriptions, prices, SKUs, images, variants, and categories. Use Shopify's CSV template for import. Clean data before importing — fix inconsistencies, remove duplicates, standardize formatting.
Customer Data
Customer data includes names, emails, addresses, and order history. Privacy regulations apply — ensure you have consent to transfer customer data. Shopify's import tool handles customers, but order history requires a migration app for most platforms.
Order History
Historical order data is important for customer service and analytics. Use a migration app to preserve order history. Without order history, customers cannot view past orders in their accounts.
Blog Content
Export your blog posts and import them to Shopify's blog system. Preserve publish dates to maintain SEO value. URLs will likely change — set up redirects.
Review Data
Product reviews are valuable social proof. Migration apps can transfer reviews from most platforms. If not, use a review app like Judge.me and import reviews manually.
Verify Data Integrity
After import, spot-check data. Compare product counts. Verify pricing. Check that images link correctly. Test customer accounts. Data errors erode customer trust.