Email marketing drives the highest ROI of any channel. Here are the best Shopify apps to manage your email strategy.
Klaviyo
The gold standard for Shopify email marketing. Advanced segmentation, behavior-based automation, and deep Shopify integration. Use it for targeted campaigns based on browsing and purchase history. Starts free, scales with your list.
Mailchimp
More affordable for beginners. Good templates and automation. The Shopify integration is solid but less deep than Klaviyo. Best for stores getting started with email.
Shopify Email
Built into Shopify. Free for the first 10,000 emails/month. Basic but functional. Good if you just need simple campaigns and do not want another subscription.
Omnisend
Specializes in e-commerce automation. Pre-built workflows for welcome series, abandoned cart, and post-purchase. SMS integration included. Good alternative to Klaviyo.
Seguno
Designed specifically for Shopify. Easy-to-use editor. Good for stores that find Klaviyo too complex. Includes review collection and segmentation.
Start with Shopify Email or Mailchimp. Upgrade to Klaviyo when your list grows and you need advanced segmentation.