Getting the first 100 sales is the hardest part of any new Shopify store. Here is a practical plan to get there.
Start with People You Know
Tell friends and family about your store. Offer them a discount code. Ask them to leave reviews. These first sales create social proof that helps you sell to strangers.
Use Social Media
Pick one platform where your target audience hangs out. Post consistently. Share behind-the-scenes content. Show your products in use. Engage with comments and messages.
Run Targeted Ads
Start with a small budget — $10 per day on Facebook or Instagram. Target narrow audiences. Test different ad creative. Scale what works. Track your cost per purchase.
Leverage Influencers
Find micro-influencers in your niche. Offer free products in exchange for honest reviews. Their endorsement builds trust with their followers.
Optimize Your Store
Before spending on marketing, ensure your store converts. Clear product photos. Compelling descriptions. Fast load speed. Mobile-friendly design. If your store is not ready, ads will waste money.
Collect Emails
Add a popup offering a discount in exchange for email addresses. Send a welcome sequence. Follow up with abandoned carts. Email drives consistent sales.
Iterate Based on Data
Track where your sales come from. Double down on channels that work. Fix or drop channels that do not. The path to 100 sales is different for every store.
Be patient. The first 100 sales take time. Once you hit them, you will have data to scale.