Speed is not just about rankings. It directly affects your revenue. Here is how a slow store costs you money.
The Numbers
A one-second delay in page load time can reduce conversions by 7%. For a store doing $100,000 per month, that is $7,000 lost every month. Amazon calculated that a 100-millisecond delay cost them 1% in sales.
Customer Expectations
53% of mobile visitors leave a site that takes longer than three seconds to load. In e-commerce, those visitors rarely come back. They go to a competitor instead.
Impact on SEO
Google uses page speed as a ranking factor. A slow store ranks lower, gets less organic traffic, and generates fewer sales. The speed-revenue link is circular.
Mobile Matters More
Mobile users are less patient than desktop users. Slow mobile load times hit conversion rates harder. With most traffic coming from mobile, speed there is critical.
What to Do
Run a speed test. Identify the biggest issues. Fix image sizes. Remove slow apps. Upgrade to a faster theme. Measure improvement. Repeat.
Every millisecond you save puts money back in your pocket.