Many Shopify stores make the same SEO mistakes. Here is what to watch out for and how to fix each one.
Duplicate Product Descriptions
Using manufacturer descriptions across multiple stores or products creates duplicate content. Write original descriptions for every product.
Missing Alt Text
Images without alt text miss an opportunity to rank in image search and help accessibility. Add descriptive alt text to every product image.
Thin Content on Collection Pages
Collection pages with just product grids have little content for Google to index. Add unique category descriptions to each collection page.
Ignoring Blog Categories
Blog posts added without categories or tags miss internal linking opportunities. Organize content so Google understands your site structure.
No Sitemap Submission
Shopify generates a sitemap automatically, but you must submit it to Google Search Console. Many store owners skip this step.
Slow Page Speed
Speed is a ranking factor. Bloated themes, too many apps, and unoptimized images slow your store down. Audit speed regularly.
Broken Links
Deleted products, changed URLs, and outdated blog links create 404 errors. Check for broken links monthly using a tool like Screaming Frog.
Fix these mistakes and watch your rankings improve.